Wonder Fair
Branding
The Project:
Wonder Fair is a stationary and art supply company in downtownLawrence, KS. It is a well-known store in the community.Some things that make the company unique are that they have a cat named Dave and a haunted bathroom. TheWonder Fair logo didn’t accurately align with their business.
The Process:
In this project, I learned how to create an identity mark to communicate a brand. I created different variations of the common types of logos. After creating the identity mark, I learned how to apply the mark in practical uses to benefit the brand. For example, using the logo in their website and Instagram picture. I also chose to apply the logo to two types of shopping bags. I also learned how to keep the logo consistent in the usage of these applications. I also took the logo to create a brand system for social media posts.
Role In Project:
Concepting, Designing
Project Gallery
