Rockabilly Chili
The Project:
WMSE wanted to target a different audience for the campaign this year to promote attendance at the WMSE Rockabilly Chili Fundraiser. This campaign will include a poster, digital banner ads directing users to a campaign-specific landing page, and billboard advertising.
The Process:
The target audience is families. The design will lean feminine and focus on the chili and the ingredients. There are activities for kids during the event, and past advertisements have leaned more masculine.
Role In Project:
Concepting, Copywriting, Designer
Project Gallery
