Simply Lemonade
Advertising
The Project:
Simply Lemonade is creating an advertising campaign for the summer. They wanted to kick off the summer with a campaign to remind consumers that they should choose Simply as their go-to drink. Their key messages are that their products are the best because they have simple ingredients with no added preservatives or artificial flavors.
The Process:
In this project, I worked on keeping the campaign cohesive and providing some variety throughout the campaign. The campaign communicates how refreshing and good the drinks are. It also communicates the different choices for consumers. When I started working on the campaign, I used either the non-alcoholic or the alcoholic version.I made the campaign more cohesive by incorporating both versions in each advertisement. I had to think about the campaign across different platforms.For example, on social media, printed to be held, and printed to be seen from far away.
Role in Project:
Concepting, Copywriting, Designer
Project Gallery
Digital ad for Instagram
